Marketing & Public Relations Manager
Marketing & Public Relations Manager
KAIRUKI HOSPITAL
Reporting Structure
Report To:
Director General
Interact:
Employers, Management, Clients
Job Requirements
Education:
Job Level:
Intermidiate Level
Gender:
Both
Experience:
5 Years
Ability and Skills:
Work under pressure
Culture:
Multiculture
Knowledge:
communication , Organization , Digital Marketing , Management
Personality:
Dependable & team player
Languages:
Main Duties
Job Summary
- The Marketing and Public Relations Manager will lead the development and execution of comprehensive marketing and public relations strategies to enhance the hospital’s brand, reputation, and community engagement. This role is responsible for promoting the hospital’s services, programs, and initiatives through effective communication, media relations, and marketing campaigns.
- The ideal candidate is a strategic thinker with excellent communication skills, a deep understanding of healthcare marketing, and the ability to build strong relationships with internal and external stakeholders.
Key Responsibilities
- Strategic Planning: Develop and implement integrated PR and marketing strategies to promote the hospital’s mission, vision, and services, aligning with organizational goals.
- Media Relations: Build and maintain relationships with media outlets, journalists, and influencers to secure positive coverage and manage the hospital’s public image.
- Content Creation: Oversee the creation of compelling content for press releases, newsletters, social media, websites, and marketing materials to engage diverse audiences.
- Brand Management: Ensure consistent messaging and branding across all communication channels, maintaining the hospital’s reputation as a trusted healthcare provider.
- Community Engagement: Plan and execute community outreach programs, events, and partnerships to strengthen the hospital’s presence and foster goodwill in the community.
- Digital Marketing: Manage digital marketing efforts, including social media campaigns, email marketing, and website content, to drive patient engagement and brand awareness.
- Crisis Communication: Develop and implement crisis communication plans to address potential issues, ensuring timely and transparent communication with stakeholders.
- Campaign Management: Design and manage marketing campaigns to promote hospital services, such as new programs, specialties, or community health initiatives.
- Analytics and Reporting: Monitor and analyze the effectiveness of PR and marketing initiatives, using data to optimize strategies and report outcomes to leadership.
- Collaboration: Work closely with hospital leadership, clinical staff, and other departments to align marketing efforts with organizational priorities and patient needs.
- Budget Management: Oversee the PR and marketing budget, ensuring efficient allocation of resources for maximum impact.
Other Requirements
Qualifications
- Education: Bachelor’s degree in Marketing, Public Relations, Communications, or a related field. Master’s degree preferred.
- Experience: Minimum of 5 years of experience in public relations, marketing, or communications, preferably in a healthcare or hospital setting.
Skills:
- Exceptional written and verbal communication skills.
- Proven ability to develop and execute successful PR and marketing campaigns.
- Strong media relations and networking skills.
- Proficiency in digital marketing tools, including social media platforms, content management systems, and analytics tools.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Knowledge of healthcare industry trends and regulations.
- Strong interpersonal skills and the ability to collaborate with diverse stakeholders.
Location :
Tanzania:
Dar es salaam
Dar Es Salaam
Industry :Hospital/Health Care
Company :
KAIRUKI HOSPITAL
