Reporting Structure

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Job Requirements

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Main Duties

Key Responsibilities:

• Develop and implement marketing strategies that align with business goals
• Plan and execute digital marketing campaigns including SEO/SEM, email, social media, and paid advertising
• Collaborate with internal teams (sales, design, product) to create compelling marketing materials and campaigns
• Track and report on campaign performance metrics (KPIs, ROI) and recommend optimizations
• Conduct market research to identify trends, customer needs, and competitive landscape
• Manage and maintain the company’s website, ensuring content is current, optimized, and engaging
• Coordinate with external vendors and agencies as needed for campaign support
• Support event planning and execution including trade shows, webinars, and promotional events
• Develop marketing collateral (brochures, case studies, email templates, etc.)
• Manage social media presence and grow engagement across platforms

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Other Requirements

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3+ years of proven experience in a marketing role, preferably in [insert industry]
• Strong understanding of digital marketing tools and platforms (e.g., Google Ads, Meta Ads, HubSpot, Mailchimp, Google Analytics, etc.)
• Excellent written and verbal communication skills
• Experience with SEO/SEM, CRM systems, and content management systems (e.g., WordPress)
• Ability to analyze data and provide evidence-based recommendations
• Creative thinking with a strong attention to detail
• Ability to work independently and as part of a team in a fast-paced environment

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Location : Tanzania: dar es salaam Dar Es Salaam
Industry :Banking And Financial Services
Company : PalmPay