Reporting Structure

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Job Requirements

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Main Duties

• Responsible for leading the strategic management, development, and execution of NMB Bank's brand, media, promotions, and advertising initiatives, ensuring consistent brand positioning, effective media presence, and impactful marketing communication that supports business growth and strengthens the bank's leadership in the market.

Main Responsibilities:

Brand Strategy & Management

• Responsible for driving brand visibility, strengthening customer perception, and ensuring that all marketing communications align with the bank's values, products, and strategic priorities.
• Responsible for safeguarding brand equity, driving brand health, optimizing media investment, and ensuring all promotional and advertising activities align with NMB's strategic objectives and corporate values.
• Lead the development, implementation, and periodic review of NMB's brand strategy to ensure alignment with corporate strategy and market dynamics.
• Oversee the consistent application of the NMB master brand and its sub-brands across all touchpoints, ensuring adherence to brand guidelines and visual identity standards.
• Manage and monitor brand performance through regular brand health tracking, customer insights, and brand valuation exercises, in collaboration with external partners or agencies
• Support cross-functional teams in embedding brand principles into product development, customer experience, and internal culture.

Media Strategy, Planning & Optimization

• Support the development and execution of the bank's annual media strategy across Above the Line (ATL), Below the Line (BTL), digital, and sponsorship channels to achieve optimal visibility and reach target audiences.
• Provide strategic input and brand-aligned guidance, ensuring that media decisions strengthen overall brand positioning and campaign effectiveness.
• Collaborate with internal and/or external partners responsible for media planning, buying, and performance reporting.
• Manage agency relationships to ensure quality delivery, innovation, and compliance with the bank's marketing and communication policies.
• Guide the evaluation of campaign performance and media effectiveness using data-driven insights to inform continuous improvement.
• Guide media planning and oversight

Promotions & Campaign Management

• Oversee the planning and execution of promotional and tactical marketing campaigns to drive product uptake, enhance customer engagement, and support business objectives.
• Ensure all promotions and activations comply with regulatory requirements and internal approval processes.
• Coordinate with internal stakeholders and business units to develop targeted campaign calendars aligned with business priorities and customer needs

Advertising & Creative Oversight

• Provide strategic leadership in the development of advertising campaigns, from creative briefing to production and deployment.
• Ensure advertising messages are compelling, consistent with brand positioning, and reflect NMB's purpose and values.
• Oversee agency and production partners to maintain quality, timeliness, and brand integrity across all deliverables.
• Evaluate advertising effectiveness and provide insights and recommendations for future campaigns.

Planning, Budgeting & Reporting

• Contribute to the development of the annual marketing and communications plan, ensuring alignment with the overall business strategy.
• Support the Head; Brand & Marketing in managing brand, media, and promotional budgets, ensuring prudent use of resources and effective ROI tracking.
• In collaboration with third-party research and analytics partners, prepare periodic reports and dashboards on campaign performance, brand health, and media effectiveness for senior management.
• Prepare technical reports such as brand valuation, brand health studies, with collaboration with specialized agencies.

Leadership & Stakeholder Management

• Lead and mentor a team of brand, media, and promotions professionals, fostering a culture of excellence, creativity, and accountability.
• Collaborate closely with business units, digital, retail, and product teams to ensure marketing initiatives support commercial goals.
• Maintain strong working relationships with agencies, media houses, regulatory bodies, and key external partners.
• Champion brand governance across the bank, ensuring internal alignment and adherence to communication standards.
• Drive strong management of the NMB website ensuring value generation and brand presence through the channel.

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Other Requirements

Knowledge and Skills:

• Banking and financial products, services, and customer segments.
• Brand management principles and lifecycle strategy.
• Strong understanding of banking products, customer segments, and distribution channels (retail, SME, corporate, digital).
• Advertising and media planning processes (traditional and digital).
• Regulatory and ethical guidelines for marketing in financial services.
• Strategic and creative thinker with strong commercial acumen.
• Excellent communication, storytelling, and presentation skills.
• Deep understanding of brand architecture, positioning, and identity systems.
• Strong analytical and project management skills.
• Proficiency in digital marketing tools, analytics, and media management.
• Ability to lead cross-functional teams and manage multiple stakeholders.
• Integrity, initiative, and results orientation
• Familiarity with digital analytics tools (e.g., Google Analytics, Meta Business Suite, etc.) to evaluate performance and audience engagement.
• Proven ability to manage budgets, timelines, and multiple projects simultaneously.
• Evidence of successful brand growth, campaign performance, and customer engagement improvements under previous roles.

Qualifications and Experience:

• Bachelor's degree in Marketing, Communications, Banking, Finance, Business Administration, or related fields.
• Professional certification in Marketing (CIM, AMA, or equivalent) is an added advantage
• Master's degree (MBA or MA in Marketing/Brand Management) is an added advantage
• Minimum 5 years' experience in Marketing, Brand Management, or Communications, preferably within the banking or financial services sector.
• Proven experience managing large-scale brand campaigns and multi-channel marketing initiatives.
• Experience in agency management and budget oversight.
• Experience developing campaigns that comply with financial advertising and regulatory standards.
• Experience optimizing return on marketing investment (ROMI) through data-driven decision-making.
• Demonstrated experience in measuring and reporting marketing ROI, brand equity, and media efficiency.

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Location : Tanzania: Dar es salaam Dar Es Salaam
Industry :Banking And Financial Services
Company : NMB