Reporting Structure

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Job Requirements

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Main Duties

• Responsible for helping businesses make data-driven decisions by analyzing market trends, consumer behavior, and competitor strategies. This role is essential in optimizing marketing campaigns, identifying business opportunities, and ensuring that marketing efforts are aligned with industry shifts and customer demands. By leveraging data analytics, market research, and digital insights, the specialist helps the Bank stay competitive and maximize its marketing ROI.

Main Responsibilities:

Marketing Research & Analytics

• Conduct in-depth market research to identify trends, growth opportunities, and competitive landscapes.
• Analyze consumer behavior, purchase patterns, and engagement metrics to refine marketing strategies.
• Gather and interpret data from multiple sources, including surveys, social media, website analytics, and industry reports.
• Develop detailed reports and dashboards to support data-driven decision-making for marketing and business teams.
• Monitor and evaluate competitor strategies, pricing models, and customer feedback to improve market positioning.
• Collaborate with the marketing, sales, and product teams to optimize campaign targeting and messaging.
• Utilize tools like Google Analytics, CRM software, Tableau, and Excel to track and visualize data.
• Forecast market trends and consumer preferences to help shape future marketing initiatives.
• Provide actionable insights that drive customer acquisition, engagement, and business growth.
• Stay updated with the latest advancements in marketing technology, AI-driven analytics, and data

Consumer Insights

• Conduct comprehensive quantitative and qualitative research to understand consumer preferences, trends, and competitive landscapes.
• Design and execute consumer surveys from end-to-end to gather feedback and insights on products, promotion, and brand perception.
• Develop detailed profiles of target consumers, including their needs, preferences, and pain points.
• Moderate focus groups, in-depth interviews, and analyze qualitative outputs
• Present findings and insights to senior management and other internal stakeholders through reports, presentations, and visualizations.
• Understand the role of AI in market research as a tool, leveraging it where necessary.

Data Analysis

• Analyze data collected from various sources, such as surveys, social media, and sales reports, to identify patterns, trends, and opportunities.
• Monitor and assess the strategies and performance of competitors to identify strengths, weaknesses, and potential threats.
• Anticipate future market trends and consumer behaviors to help the Bank stay ahead of the curve.
• Leverage data analytics tools, CRM systems, and other technology to streamline data collection and analysis processes.

Brand Monitoring

• Track brand mentions and sentiment across different online and offline channels to gauge brand health and reputation.
• Manage brand health, brand lift, and equity trackers across platforms and synthesize them into cohesive narratives
• Identify and segment target consumer groups based on demographics, psychographics, and behavioral characteristics.
• Measure and monitor customer satisfaction and loyalty through surveys and feedback mechanisms.
• Provide insights and recommendations to guide product development and innovation, ensuring that products align with consumer demands.

Marketing Strategy

• Collaborate with marketing teams to develop effective marketing strategies and campaigns based on consumer insights.
• Ensure that data collection and analysis adhere to legal and ethical standards, especially concerning consumer privacy.
• Own end to end creation of insights presentations from storyline to final edits, including Board level materials.
• Manage the budget allocated for research and insights activities efficiently.

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Other Requirements

Knowledge and Skills:

• Banking and financial products, services, and customer segments.
• Brand management principles and lifecycle strategy.
• Advertising and media planning processes (traditional and digital).
• Regulatory and ethical guidelines for marketing in financial services.
• Experience in business operations, analytics, and data visualization to create insights, improve outcomes, and ensure collaboration among our teams.
• Results-oriented, innovative, and detail-driven.
• Strategic and creative thinker with strong commercial acumen.
• Excellent communication, storytelling, and presentation skills.
• Strong strategic thinking and analytical capability.
• Excellent understanding of digital ecosystems, customer journey design, and marketing automation.
• Exceptional communication, storytelling, and stakeholder management skills.
• Proven ability to lead cross-functional teams and manage agency relationships.
• High level of professionalism, integrity, and customer-centric focus
• Familiarity with banking regulations, compliance standards, and consumer protection laws related to financial advertising.

Qualifications and Experience:

• Bachelor's degree in Marketing, Business Administration, Economics, or Finance or Actuarial Sciences.
• Master's degree (MBA or MSc in Marketing, Digital Strategy, or related discipline) is an added advantage.
• Professional certification in Product & Digital Marketing will be an added advantage
• Minimum of 4 years' experience in Marketing, preferably in retail banking or financial services.
• Experience in business operations, analytics, and data visualization to create insights, improve outcomes, and ensure collaboration among teams is desired.
• Experience with statistical techniques and predictive modeling using tools such as SPSS, SAS, Python or Adobe Analytics
• Expertise in creating insightful dashboar

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Location : Tanzania: Dar es salaam Dar Es Salaam
Industry :Banking And Financial Services
Company : NMB